A social widget to increase event registration. The challenge was to provide Gleanin with the most user friendly registration driven by the social nature of these events. The option to sign up to conferences and events using social accounts was essential and was preferred over regular registration.
It was essential that the exhibitor was provided with correct tools to drive social registrations. The client could include their social networks and easily drive registrations through Facebook, Twitter and LinkedIn. The exhibitor could also connect to employees' social account to even further drive promotion and registration for the event.
Major events can now easily add social registration thanks to the widgets created by Gleanin. Moreover, they already integrate with key registration suppliers reducing friction around implementation. When users register to events with their social accounts the events saw an increase in registration and also increased invites and social engagement.